Date
Saturday 26 February 2022 -
14:00 to 17:30
Location
Online

How to turn your music into a business using digital platforms? 

Are you an emerging musician hoping to make a living through digital means? 

Do you want to join online sector networks, cultivate an online presence and reach audiences, both local and international? 

Are you looking for opportunities to make a living and build a career over music using the digital platforms? 

British Council Algeria and the Algerian Agency for Cultural Fluency invite Algerian Artists to take part in the music mentorship programme 'Artist Entrepreneur Day'.

 'Artist Entrepreneur Day' Online workshop  26 February 2022 on ZOOM – 14.00 - 17.30 (Translation available from English to French)  

Register here

 The Artist: Entrepreneurship Day” led by Chris Cooke, a UK Music Industry expert and Co funder of CMU, will focus on how to turn your music to a business through digital tools, Copyright, streaming Fanbase.   

 The programme is provided by the Featured Artists Coalition (CAF) and Complete Music Update (CMU) from UK: DIY (Do It by Yourself), a series of artist-led events that provide important information and practical advice to help early-stage artists build a long-term career and sustainable business around their music.  

Session  Time Topic
Session 1: Making Money from Your Songs and Recordings 14:00- 15.30    When you write songs and record tracks you create copyrights - welcome to the copyright business! Find out how you can organise your music rights, and how those copyrights can make money, both in Algeria and around the world through digital platforms. Plus learn about the collective licensing system and find out how to get your music streaming.  
Session 2: Building A Fanbase - Live and Online  16:00-17.30   Building a business around your music-making means finding a fanbase for your music. The fanbase building process involves live and digital activity - and collaborating with other musicians and creators. Find out how to get gigs - at home and beyond - and how to use digital channels to grow and engage a fanbase. 

Background  

The digital era presents challenges and opportunities for all independent music creators. Streaming platforms now account for 62.1% of global record industry revenues. In total, services like Spotify, Apple Music, YouTube and Deezer generated $13.4 billion for the record industry in 2020, up 19.9% from 2019. And streaming wasn’t negatively impacted by COVID-19, meaning the recorded music market grew 7.4% in 2020, despite the pandemic. Those services and revenues continue to grow, while platforms like TikTok and Instagram provide new opportunities. 

Beyond the streaming services, digital platforms also allow music-makers to directly connect with their audiences around the world, and generate revenue by selling products, services and experiences directly to their fans. Whether it’s merchandise or memberships, fans directly supporting new projects or getting access to livestreams, digital gifting or NFTs, the direct-to-fan side of digital is also becoming crucial for music-makers and the music industry.  

To help music creators capitalize on these opportunities we want to ask some important questions: 

  • How can you get your music streaming and onto all the key digital platforms? 
  • How can you make sure you get paid every time your music is played? 
  • How do live and digital activity connect – and together allow you to grow a fanbase?  
  • How can you drive more streams and generate more income through direct-to-fan? 
  • How can you connect with creators – and the music industry – around the world?

 Therefore, the above workshop will answer the main questions that all starter musicians would ask over the globe. 

About CMU Complete Music Update helps people to navigate and understand the music business. They do this through media, training, and research, and at a range of music industry events. In their words, CMU “provides an ‘insider guide’ to the music business and all it creates, ensuring everyone has equal access to information on all the latest corporate dealings, copyright, digital music innovations, streaming upturns and retail downfalls” etc. 

About FAC Featured Artists Coalition is the UK trade body representing the specific rights and interests of music artists. They are a not-for-profit organization, serving a diverse, global membership of creators at all stages of their careers. The FAC is formed by artists, for artists, and they place this ethos at the center of all they do. They are an inclusive community that advocates, educates, collaborates, and researches on behalf of artists, coming together to provide a strong, collective voice within the industry and to governments domestically and abroad.  

About AARC Algerian Agency for Cultural Fluency organizes and co-organizes cultural events to promote Algerian artists in all disciplines. It pays particular attention to make contemporary expressions –local or issued from the Algerian emigration- known. 

Dealing with the Arab world, Africa, Europe, North and South America and Asia. It regularly participates in international events: Cannes Festival, Dubai Expo 2020, Dak’Art Biennale, Jazz International Day, Arab World Festival in Montreal, Comics Strips Festival of Angouleme etc.